How was MBB coverage of Covid-19 different?

Written by Avani Patel and Doris Wang – – – As students exploring the world of consulting, we’d repeatedly heard the term “The Big Three,” which is short-hand for three most prominent strategy consulting firms: McKinsey, Bain, and Boston Consulting Group. However, we found it difficult to get a grasp on how these firms differed. We wondered, “could we find differences between the firms from reading and analyzing their research, articles, and insights on Covid-19?” (March – May, 2020) What we found difficult Starting amidst the world transitioning to an online platform and working to combat the coronavirus, we came…