Written by Mary Yu June 2020 Fifth Avenue and Madison Avenue, the once most glamorous and hectic streets of New York City, has shuddered to a standstill. The cobbled streets with a number of elegant luxury boutiques, including Fendi, Celine, and Chanel, were now boarded up with vast sheets of plywood. Indeed, it was the previous night when the SoHo area of Manhattan had looters broken into a significant number of stores. In anticipation of further riots and civil disobedience, high-end stores throughout New York City boarded up their windows, surrounded by echo with whining power. The condition was even…
Written by Alyssa Posklensky – – – COVID-19 has turned our every routine, habit and ritual upside down. This, in turn, has led to dramatic changes in our consumption patterns. We no longer go to the store and browse the shelves leisurely, mulling over our purchase. Instead, we are simply purchase online. Convenience and speed of delivery seems to be the main factors for decision making. Since brands are built on consumers’ values, priorities, and preferences – what happens when these change overnight? Do brands matter in a COVID world, or does ease and convenience become king? Brands mattered in…